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Maximise your potential and minimise the risk when developing new products and services.

Understanding the needs and desires of your customers is the key to developing successful new products and services. The user-centred design team at PDR is built on a strong research base ensuring our approach is always at the cutting edge of design theory and practice. Our novel insight generation methods provide a wealth of customer understanding. By working with your customers through all stages of the design process we can help you to minimise risk and manage investment in new product and service development.

Whether your project requires insight into the customer’s use of your existing product, interface or service, development and evaluation of something new or even an understanding of future needs and desires PDR will develop a research plan bespoke to your project, timeline and budget.

Adhere to medical user engagement regulations
Medical design requires a rigorous approach to engaging users. Whether it’s risk-based usability assessments alone or a full medical design process PDR can assist you with compliance with ISO 62366 and HE:75. Find out more here.

Prototype and test loop
PDR provides opportunities to test prototypes of your products and services with customers throughout the design process. From interactive sketch models and high fidelity prototypes to service experiences in our user-centred design lab and fully connective internet of things products we ensure the usability and appeal of your customer offering. Find out more here.
 
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