PDR’s Anna Whicher elected to BEDA Board

By: Lucinda Dargavel Date: 12/06/2018

Last week, BEDA members in Thessaloniki, Greece, met to appoint the new Board and confirm the strategy of design representation in Europe leading up to, and beyond, 2020.
The Bureau of European Design Associations (BEDA) is a not-for-profit made up of 50 members across 28 European countries, all with a focus on promoting design nationally or regionally. As a collective, the organisations represent some 400,000 designers from across Europe in every discipline of work from industrial design and interiors to digital design and branding. It is run by a board of members elected by its membership at the General Assembly every two years.
“With BEDA’s vision for design to be embraced in Europe as a driver of growth and prosperity and, an overall strategy focused on influencing the political agenda in the European Commission and member countries, the election of our 2018-2020 Board means we are well-placed with committed leaders to continue building on the implementation reality of Innovation Union 2020 ensuring design is at the heart of innovation and education policies across Europe.” says BEDA President, Bart Ahsmann. He continues: “Design is a tool for industrial and societal innovation and an area we need to keep promoting to ensure it continues to lead initiatives.”
PDR’s Anna Whicher, has been appointed to the Board by fellow members to jointly drive BEDA’s key objectives forward over the next two years.
The key objectives are to:

  • Create shared knowledge and synergy

  • Create opportunities for design and,

  • Champion designers

through connecting with BEDA members, Europe and, global partners.

Anna said of her appointment:

“This is an exciting time for BEDA with the prospect of reinvigorating the European Commission’s Design Action Plan in the coming years in line with the new priorities of Horizon Europe.”

Anna will work with design leaders from Austria, Belgium, France, Hungary, Ireland, Italy, Lithuania, and UK on the Board. Together, they provide a diverse representation that will support the President and Vice President of BEDA in achieving the vision.
Founded in 1969, its members are a collection of design promotion centres, trade associations for designers and, other publicly funded organisations that promote design. Its main role is to make the case for design and expand the network, as a result of years of work, design is now firmly on the agenda at most high levels within Brussels.
Full 2018-2020 Board:
Deborah DAWTON, CEO, Design Business Association, UK
Audrone DRUNGILAITE, CEO, Lithuanian Design Forum, Lithuania
Isabelle VERILHAC, Head of Business & Innovation, Cité du Design St Etienne, France
Anna WHICHER, Head of Design Policy, PDR, Wales
Cyrielle DOUTREWE, Wallonie Design, Belgium
Martin FÖßLEITNER, Board Member of Design Austria, Austria
Karen HENNESSY, CEO, Design and Crafts Council of Ireland, Ireland
Anna JANKO, Project Manager, Hungarian Design Council, Hungary
Fabrizio PIERANDREI, Member of Executive Board and Steering Council of ADI, Italy
Bart Ahsmann, CEO, CLICKNL, NL
Vice President
Päivi Tahkokallio, VP, Ornamo, FI
For more information on BEDA and their work, visit: