PDR is looking forward to running an event in partnership with the Chartered Institute of Marketing entitled 'Battle of the Industries - Product vs Service.
We invite you to hear how a product-based company and a service design consultancy view the future of strategic marketing. As the product development and service innovation pipeline merges we discuss what this means for marketers.
• Should product companies be using service design? What are the benefits of service innovation to product businesses?
• What are the limitations and what to look out for?
• Are product companies dead?
The event is aimed at senior marketers from product or service businesses that are looking for inspiration and practical examples for how other organisations are tackling this issue.
7:45am - 9:30am, November 11, 2016
PDR, Western Avenue, Cardiff
Paul Thurston is our Head of Innovation at PDR. Paul is an experienced design consultant with over 10 years commercial experience in the public and private sector, delivering service design projects for international clients, high-street brands and national governments.
Andy Mudie is the Marketing Director of Nuaire. Andy is a Chartered Marketer with significant new product development experience. His focus is on strategic marketing, business development, entrepreneurship and innovation.
CPD duration: 1.5 hours
CPD category: Insight
Registration is from 07:30 with refreshments; the event starts at 08:15 and finishes at 09:30. If you are a non-EU resident, please call the CIM's Network Support team on +44(0)1628 427340 to make your booking.