Paul Thurston

Head of Innovation

Paul Thurston is Head of Innovation at PDR. He is a service design practitioner with over 10 years commercial experience of working on high-profile consultancy projects. Paul started his career in advertising after graduating from Central St.Martins College of Art and Design before helping to establish Thinkpublic as one of Europe’s leading public service design companies as head of design.
At PDR Paul manages a diverse portfolio of work around the design 
of services, from commercial private sector projects to government funded programmes. He works closely with industry partners and has established PDR as a centre for service design expertise, winning the 2012 Core77 International Design Award for service design.
Paul is an active member of the global Service Design Network and currently sits on the UK Chapter management board, he also co-chaired the 2013 global conference in Cardiff around the theme of ‘Transformation through service design’ attracting 500 participants from over 40 countries.