Before coming to PDR I worked for 18 years as an in house designer specialising in rehabilitation equipment. Balancing the needs of users and healthcare professionals against the commercial pressures of the company really demonstrated to me the value of good design. It gave me an insight into the commercial world that contract designers rarely see. Working at PDR has been a very different experience. It is fast paced with widely varying projects that constantly challenge me to learn something new. It has a truly creative atmosphere that allows us to tackle the most demanding projects as a team where everyone is valued.