Claire has graduated from Cardiff Metropolitan University with a first class BA in Product Design in 2009. Shortly after graduating she embarked on a commercially driven PhD around the area of inclusive and user-centred design approaches to product development; this lead to her gaining the role of User Centred Designer in PDRs commercial design team in 2013. Her background in commercially driven research provides the group with broad experience of a variety of research methods and analysis skills. Claire now leads the UCD team and manages the commercial element of the group. She is heavily involved in all elements of the UCD team including: medical device design and human factors, interactive prototyping, user insight, foresight and opportunity identification, spanning across a variety of industries. Her personal interests lie in interactive prototyping and participatory design which have helped pioneer some new methodologies within PDR.