I’ve always loved drawing and sketching, whether it’s designing posters, painting portraits or turning ideas into 3D CAD models. I decided to study product design because I wanted something that would allow me to apply my creativity to interesting challenges. I find user insight work particularly rewarding. When you’ve really understood what people want and your product gets positive feedback it’s a great sense of achievement.
PDR has been a great place to start my career. There’s a good balance of research and designing as well as a different types of projects and clients that always keep things interesting. The commercial design team bring lots of different skills from a variety of backgrounds and are always happy to offer advice and support. Having started as an intern my role has evolved a lot and I’ve managed some fantastic projects. PDR has given me the opportunity to learn so many new things but most importantly to grow into a confident designer.