Alistair Ruff

Senior Interaction Designer

As Interaction Designer, Alistair leads the design and prototyping of graphical user interfaces and interactive technologies across all product development projects. These projects encompass medical devices, consumer goods and web services for public and private sector.

To inform these designs he is actively involved in the running of user insight and usability testing activities, allowing for the effective translation of these results into design outcomes.

Alongside this, Alistair is undertaking Doctorate study, exploring the relationship between various user-centred design practices with a view to uncovering their fundamental prototyping principles which can then be adopted across all aspects of projects.